MICE Show Asia 2025, the leading event for the meetings, incentives, conferences and exhibitions (MICE) industry in the Asia Pacific region, will return to the Sands Expo and Convention Centre in Singapore from 15 to 17 October 2025. Co-located with ITB Asia and Travel Tech Asia, the three-day show is more than just a meeting point: it is the heartbeat of an industry that connects people, drives global commerce, and creates unforgettable experiences. From senior executives and associations to rising professionals and innovators, the event brings together the diverse voices shaping the next chapter of MICE.
“MICE Show Asia has become a crucial platform in APAC’s fast-evolving business events landscape. With the global MICE sector valued at billions and serving as a key driver of tourism, knowledge exchange and economic growth, MICE Show Asia continues to set the agenda on where the industry is headed next. Attendees can expect to explore the most pressing topics, discover fresh perspectives, and forge partnerships that will shape tomorrow’s meetings and events”, said Darren Seah, Executive Director of Messe Berlin Asia Pacific and organiser of ITB Asia, MICE Show Asia, and Travel Tech Asia.
Tatiana Sheremetieva, Founder of RSBU Global Travel (RSBU Group), will present “C-Suite Talk: Luxury MICE & Business Travel: What Ultra-Affluent Clients Expect in 2026”, sharing what truly captivates the world’s most discerning guests - and how industry leaders can stand out and win in this fiercely competitive market.
“The Luxury MICE & Business Travel segment is experiencing strong growth, and this momentum will continue – through 2028 we will see a period of rapid expansion. This surge is driven by global economic trends such as the rise of HNW and UHNW individuals worldwide, especially across the Asia-Pacific region, and the increasing mobility of these clients, which will further boost corporate events and high-end business gatherings in hubs like Singapore and the UAE,” said Tatiana Sheremetieva, Founder of RSBU Global Travel.
The 2025 conference programme will spotlight transformative ideas and strategies, covering topics such as gamification in MICE, the power of AI in event planning, business travel in the hybrid era, technology transformation in corporate travel, luxury MICE expectations, and the rising appeal of river cruises.
“MICE Show Asia has become a crucial platform in APAC’s fast-evolving business events landscape. With the global MICE sector valued at billions and serving as a key driver of tourism, knowledge exchange and economic growth, MICE Show Asia continues to set the agenda on where the industry is headed next. Attendees can expect to explore the most pressing topics, discover fresh perspectives, and forge partnerships that will shape tomorrow’s meetings and events”, said Darren Seah, Executive Director of Messe Berlin Asia Pacific and organiser of ITB Asia, MICE Show Asia, and Travel Tech Asia.
Tatiana Sheremetieva, Founder of RSBU Global Travel (RSBU Group), will present “C-Suite Talk: Luxury MICE & Business Travel: What Ultra-Affluent Clients Expect in 2026”, sharing what truly captivates the world’s most discerning guests - and how industry leaders can stand out and win in this fiercely competitive market.
“The Luxury MICE & Business Travel segment is experiencing strong growth, and this momentum will continue – through 2028 we will see a period of rapid expansion. This surge is driven by global economic trends such as the rise of HNW and UHNW individuals worldwide, especially across the Asia-Pacific region, and the increasing mobility of these clients, which will further boost corporate events and high-end business gatherings in hubs like Singapore and the UAE,” said Tatiana Sheremetieva, Founder of RSBU Global Travel.
The 2025 conference programme will spotlight transformative ideas and strategies, covering topics such as gamification in MICE, the power of AI in event planning, business travel in the hybrid era, technology transformation in corporate travel, luxury MICE expectations, and the rising appeal of river cruises.